AI Optimization — The New SEO

Get your business cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews.

AIO is what SEO was in 2004 — a new frontier that early movers will dominate for years. We've been doing it since before most agencies knew what it was.

What it is, and why it matters.

Traditional SEO gets you ranked on a page of blue links. AIO gets you cited when AI answer engines generate responses — the new first impression most customers now get.

When someone asks ChatGPT "who's the best SEO agency in Portland?", the answer is synthesized from sources the model deems authoritative. If your business isn't structured to be found, understood, and trusted by these models, you're invisible in the fastest-growing discovery channel of the decade.

We optimize for all the major AI answer engines: ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews (formerly SGE). The techniques overlap with SEO but have critical differences — schema markup density, entity co-occurrence, citation-worthy structure, and topical authority signaling.

Why Webfu

Three reasons this works.

01 Track Record

25 years in search.

We saw Google emerge, dominate, and now face its first real challenge from AI. Perspective matters.

02 Transparency

No mystery reports.

Shared dashboards. Real-time data. Every decision documented. You see exactly what we're doing.

03 Small Team

You talk to the doer.

No account managers reading scripts. The person running your campaign is the person you email.

Frequently Asked

Good questions. Straight answers.

Is AIO actually different from SEO?
Yes. AI answer engines don't rank pages the way Google does. They synthesize answers from sources they trust, which depends on schema, entity signals, topical authority, and citation velocity. The overlap with SEO is maybe 40% — the other 60% is new work.
Can you actually track AI citations?
Yes. We use a combination of custom prompts, third-party AIO monitoring tools, and manual spot checks across ChatGPT, Perplexity, Gemini, and Google AIO to track where and how often your business is surfaced.
Do I need AIO if my SEO is already good?
If you're in a category where customers are starting to ask AI instead of Googling, yes. We're seeing 15-30% of commercial queries already moving to AI answer engines in some verticals. The trend is one-directional.
What makes Webfu different from other AIO providers?
Most "AIO agencies" started doing this in 2024. We've been ranking sites in search engines since 1999 — we understand the fundamentals. The AI layer is new, but the work of making content trustworthy, citable, and authoritative is what we've done for 25 years.
What does AIO cost?
AIO typically starts around $2,500/mo as a complement to SEO, or $4,000+/mo as a standalone service. We scope based on your current state and category competitiveness — the audit tells us what's realistic.

Think we might be the right fit?

30-minute strategy call. We'll look at your current situation and tell you honestly whether this service moves the needle for your business.