Small team.
Very big receipts.
Since 1999 — before Google dominated search, before AI rewrote it. We've built and ranked 600+ websites for businesses that refuse to be invisible.
Built by people who've been doing this longer than most search engines have existed.
Webfu started in 1999. Back then, ranking a website meant understanding the directory economy, early link graphs, and why AltaVista was losing to this weird new Stanford project called Google. We built sites, ranked them, and figured out — one algorithm change at a time — what actually moved businesses forward.
Twenty-five years later, the names of the search engines have changed but the fundamentals haven't. Understand what your customers are actually looking for. Build something genuinely useful. Make it easy for search engines (and now, AI answer engines) to understand and cite. Measure. Adjust. Repeat.
We're a small shop on purpose. When you hire Webfu, you work with the people doing the work — no account managers, no handoffs, no "let me check with our offshore team." We take on a handful of clients at a time, and most of them stay for years.
What we do now that we didn't do in 1999.
The work has changed. Search engines no longer just rank ten blue links — they synthesize answers from content, and increasingly those answers come from large language models pulling from somewhere. Getting your business cited in ChatGPT, Perplexity, Google AI Overviews, and Gemini is the new front line. We call it AIO — AI Optimization — and we've been doing it since before most agencies knew it was a thing.
But the basics still win most of the time. If your site isn't technically sound, your Google Business Profile isn't optimized, your content isn't useful, and your ads aren't converting — no amount of AI magic fixes that. We do both.
Three-phase engagement. No mystery.
We tell you what's broken.
Technical SEO audit, AIO readiness check, Google Ads account review, competitor analysis. You get a plain-English report and priority list — even if you don't hire us.
We fix what matters first.
We triage for impact, not hours. The highest-leverage changes go first — the ones most likely to move rankings, leads, and revenue in the first 90 days.
We compound over time.
Ongoing SEO, AIO, ads, and content work. Monthly reporting that shows what we did, what it earned, and what's next. No lock-in contracts — you stay because it works.
You see what we see.
Shared dashboards, real-time rankings, campaign-level data. No monthly decks that hide the numbers. If something's not working, we flag it — and fix it.
A quarter-century of receipts.
Think we might be the right fit?
30 minutes on the phone. No pitch deck, no contract — we'll tell you honestly whether we're the right team for what you're trying to do.