Google Ads

Paid traffic that actually pays.

Google Search, Local Services, Google Screened, and Performance Max — run by a team that cares about what you earn, not what you spend.

Book a Strategy Call 503-381-5553

What it is, and why it matters.

Google Ads is the fastest way to put your business in front of high-intent buyers. It's also the fastest way to burn money. We've managed 5,000+ campaigns since 1999 — we know the difference.

Our approach: start with intent. Every keyword, match type, and landing page gets evaluated by one question — is the person searching ready to buy what you sell? Low-intent traffic is the #1 reason Google Ads fails. We build campaigns around the terms that close, not the terms that get clicks.

We also specialize in Local Services Ads and Google Screened — the pay-per-lead channels that are quietly the highest-ROI ad format for most service businesses.

Why Webfu

Three reasons this works.

01 Track Record

25 years in search.

We saw Google emerge, dominate, and now face its first real challenge from AI. Perspective matters.

02 Transparency

No mystery reports.

Shared dashboards. Real-time data. Every decision documented. You see exactly what we're doing.

03 Small Team

You talk to the doer.

No account managers reading scripts. The person running your campaign is the person you email.

Frequently Asked

Good questions. Straight answers.

How much should I spend on Google Ads?

Minimum effective budget depends on category. Home services usually need $3,000+/mo to generate meaningful data. B2B starts at $5,000+/mo. We'll give you a realistic floor during the strategy call — spending less than that is usually just training Google with your money.

What's your management fee?

Typically 15-20% of ad spend, with a monthly minimum. No long-term contracts — month-to-month, you stay because it's working.

Do you work with Local Services Ads?

Yes. LSAs are often the highest-ROI channel for home services, legal, and healthcare — and Google Screened is a trust signal that moves the needle. We handle setup, badge verification, lead dispute management, and bid strategy.

What's the difference between you and a big agency?

You talk to the person running your account. No handoffs to a junior, no monthly deck that hides the numbers. We cap our Google Ads client list because attention is what moves accounts.

Can you take over an existing account?

Yes — we do this often. We audit first (free), tell you honestly what's salvageable vs. what needs a restart, and migrate historical data carefully so you don't lose your quality score gains.

Think we might be the right fit?

30-minute strategy call. We'll look at your current situation and tell you honestly whether this service moves the needle for your business.

Book the Call 503-381-5553