Blog & Field Notes

Dispatches from the search & AI frontline.

Plain-English writing about SEO, AIO, Google Ads, and everything that actually moves the needle for small and mid-sized businesses.

Search engine optimization (SEO) is a complex and constantly changing process that requires a lot of attention to detail. Despite best efforts,…

Search engine optimization (SEO) is a constantly evolving field, and one of the biggest factors that impact SEO is the algorithm updates…

Content is and always will be King, and with the right combination of creatives on your side, you can make your mark…

SEO vs Google Ads: Which Should Your Business Invest In Most business owners with a marketing budget eventually hit the same fork.…

How to Build a Website That Converts Visitors Into Customers Plenty of websites look good. Far fewer generate leads. If you're getting…

What Is Technical SEO and Why Does It Matter If someone has ever told you your website needs "technical SEO work" and…

How to Get More Google Reviews for Your Business Google reviews are one of the most powerful tools a local business has.…

WordPress vs Squarespace vs Wix: Which Is Best for SEO? Choosing the right website platform is one of the first decisions a…

On-Page SEO Best Practices for Small Business Websites You can spend months building links and creating content, but if your on-page SEO…

How to Set Up and Optimize Your Google Business Profile If you run a local business, your Google Business Profile (formerly Google…

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